The Telugu film industry seems to be heading for an inevitable change. With the issue of division of the state hotting up, the AP Cine Writers Association has decided to undergo a name change. The new name will be Telugu Cine Writers Association.
"We had a discussion about the name change and decided in favour of the new name," a senior functionary of the association said. Film writers do not want to be seen as belonging to one of the two future states -- Telangana or AP. "Since language is the binding force, we decided to opt for Telugu in the name," a writer said.
Since all the writers are settled in Hyderabad, they have no intention of moving out of the city if a division were to take place. The job of the film writers is to provide the story and it does not really matter where they live. Since they work for Telugu films, they have decided that adding 'Telugu' to the name of the association would be appropriate. As it is, producers have their association which is called 'Telugu Film Producers Council' and the directors association is called 'Telugu Film Directors Association'.
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